Existing season ticket holders at Ipswich Town FC have until 5pm on Friday, 1 May 2026, to renew their seats for the 2026/27 season. The club opened the renewal process on 16 April 2026 for its approximately 21,000 current season ticket holders.
The club announced that ticket prices will increase by an average of 12 per cent for the upcoming campaign, with some stands experiencing rises of up to 14 per cent. For example, an adult season ticket in the lower tier of the Sir Bobby Robson Stand will cost £469, up from £419, while an upper tier adult seat in the West Stand will rise to £628 from £551. These prices remain the same regardless of which division the team competes in next year. However, the club has opted to freeze prices for under-12 tickets for the third consecutive year.
Supporters who choose to renew will continue to have access to benefits, including an interest-free payment plan, priority for away and cup tickets, and use of a resale platform. Additionally, season ticket holders receive free entry to under-21 games at Portman Road and reduced prices for ITFC Women’s fixtures.
The announcement comes as the team, led by manager Kieran McKenna, currently sits in second place in the Championship with five games remaining. The club saw high demand during the current campaign, which saw an average attendance of 28,174 at the 29,673-capacity Portman Road stadium. Due to this high interest, the club introduced a waiting list in October 2025, which has since attracted 6,000 sign-ups.
The price changes have sparked varied reactions among the fanbase. Some supporters have expressed concern over the rising costs, while others, such as long-term supporter Sandra Cuningham, have suggested that the new pricing remains reasonable when compared to costs at other clubs. The club noted that owners continue to invest in infrastructure, including stadium improvements and a new training ground, following the December 2025 ownership restructure involving Portman Holdings LLC.
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