Luton Town FC has announced that season card prices will remain unchanged for the 2026/27 campaign, offering a reprieve to fans as clubs across the country push ahead with significant price hikes.
Renewals for existing seat holders opened on Wednesday 6 May 2026. Fans have until the close of business on Friday 5 June 2026 to secure their current seats for what will be the penultimate full season at the club’s historic Kenilworth Road home. The club is preparing for its planned move to the new Power Court Stadium, which is currently under construction, for the 2028/29 season.
The decision to hold prices steady at last year’s rates contrasts with the wider trend in English football. Data shows that League One clubs are increasing season ticket prices by an average of 6.7% for the upcoming season, with some teams implementing increases as high as 18.4%. Similarly, major clubs have faced criticism from supporter groups after raising prices by 5%.
Luton Town enters the new season following a 2025/26 campaign where they finished seventh in League One. Despite missing out on the play-offs on the final day, the club celebrated a victory in the Vertu Trophy at Wembley Stadium. The club stated the price freeze is a recognition of the continued support shown by fans throughout the year.
Specific pricing for the upcoming season includes £110 for a Diamond Adult renewal and £55 for Diamond Junior or Youth cards, with standard adult prices ranging between £460 and £520 depending on loyalty tier and category. Work on the new 25,000-capacity stadium at Power Court remains on schedule, with the development continuing as planned.
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