Welwyn Garden City Football Club has unveiled a new club badge, marking the first significant visual identity update for the Hertfordshire side in several years. The club, which currently competes in the Southern League Division One Central, announced the design on 21 May 2026 as part of an effort to evolve its branding while honouring its local roots.
The updated crest was created by The Last Ten Sports & Lifestyle Design Ltd, a design firm based in Welwyn Garden City. According to the club, “The inspiration for the club’s new badge comes from classic monogram historical football badges in order to achieve an evolution of the clubs identity.” While the design introduces a modern, timeless style, the iconic WGC initials remain at the heart of the badge.
The design incorporates several symbols significant to the area and the club’s history, which was established in 1921. These include the Shredded Wheat Factory, which represents where the team was founded, and a shield that references the local Roman history. Additionally, the design features an inner circle representing the original town plan, alongside the founding year, 1921. The club notes that “The WGC initials from the current badge are still at the heart of the new design, combined with other elements in a new & modern way to create a timeless classic.”
Supporters and members of the community can view a detailed presentation document released by Welwyn Garden City FC that outlines the reasoning behind the changes. The new badge is designed to be versatile, allowing for application in multiple colour variations across digital formats, embroidery, and print, utilising a palette of Rumba Red, Bright White, Jet Black, and Airy Blue.
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