North Northamptonshire Council launched the “Go All In” campaign on February 23, 2026, to bring more visitors into Wellingborough through a series of library-based community events. The initiative is part of the National Year of Reading 2026, a UK-wide effort to show how reading can be a gateway to personal passions and hobbies.
According to North Northamptonshire Council, the project focuses on learning and discovery beyond traditional books. Wellingborough Library will host activities and workshops related to diverse interests, including gaming, fashion, gardening, and Formula One racing.
The events are being held at Wellingborough Library on Pebble Lane. Local officials hope the campaign will drive footfall to nearby businesses, following reports that weekday car park occupancy in the town centre dropped to 43 per cent in January 2026.
The council has identified Wellingborough as the town offering the “biggest scale and opportunity” for its long-term regeneration masterplan. By transforming the library into a “community living room” for workshops and meetings, the campaign seeks to support local shops and cafes while addressing regional literacy gaps.
Artists, hobby groups, and local charities are encouraged to help run events throughout the year. The national campaign is led by the charity The Reading Agency, in partnership with local authorities, to help residents connect with their community through curiosity and conversation.
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