Visitors and residents in Bournemouth can continue to enjoy free access to Bournemouth Pier indefinitely, following a joint announcement by the site’s operator and Bournemouth, Christchurch and Poole (BCP) Council on 30 March 2026. The permanent removal of the entry toll, which was previously set at £1.65 per adult and £1.35 per child, comes after a successful year-long trial that saw a significant increase in the number of people visiting the landmark.
The decision to scrap the fee was confirmed by Adventure Attractions Ltd and BCP Council. The company, which has managed the pier under a long-term lease since 2006, is investing more than £700,000 to cover the loss of the toll revenue. This arrangement will remain in place through at least October 2029.
Sarah Hunter, Managing Director of Adventure Attractions, stated that the move is intended to ensure the pier remains a welcoming space for everyone throughout the year. She acknowledged the significant financial commitment and risk involved for the company, particularly within the current climate for the leisure and hospitality industry.
The toll was originally suspended in April 2025 as a temporary measure to improve public access to the pier’s various attractions and dining options. Since that time, operators have reported a strong uplift in footfall. This change arrives as the council continues to manage its own financial challenges, including a substantial deficit, while also overseeing separate investment in the structural maintenance of the pier, including concrete repairs, strengthening its pillars, and timber landing work.
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