Local traders and performers can now apply for a spot at the Cheltenham Pride festival, which returns to Imperial Gardens in Gloucestershire on Saturday 16 May 2026. This year’s event offers businesses and entertainers a chance to reach thousands of visitors as the community comes together for the annual celebration.
Organisers at Pride in Gloucestershire have opened online applications for marketplace stalls, food and drink vendors, and stage acts. Because space at the central gardens is limited, the charity is encouraging early applications for those wanting to trade or perform during the festivities.
The day will begin with a public march assembling at 10:30 am outside John Lewis on the High Street, with the parade departing at 11:15 am to arrive at the main festival site by midday. The event will feature a main stage sponsored by Willans LLP and a community zone called the Village Hall, which will host various talks and local meet-ups.
Although the festival is free to attend, the organisers rely on sponsorship and trader fees to manage the rising costs of running the event. The group previously reached the final stages of a bid to host EuroPride 2027—an event estimated to be worth £35 million to the local economy—and continues to use the annual Cheltenham festival to build its regional and international profile.
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