The Royal Norfolk Show is returning to the Norfolk Showground in Norwich this summer, with the two-day event set to take place on Wednesday 24 June and Thursday 25 June 2026. As the largest annual event in the county, the show is expected to attract more than 80,000 visitors and feature over 800 businesses, highlighting a blend of rural heritage and modern industry.
Organised by the Royal Norfolk Agricultural Association, the event has been a staple of the region since its inception in 1847. This year, the show will centre on the theme of Culture & Collaboration, which aims to bring together Norfolk’s long-standing agricultural traditions with new innovations and partnerships.
The Norfolk Chambers of Commerce will be operating a dedicated Business Zone at the event, which is being sponsored by UEA for Business. This area provides a networking space for more than 40 exhibitors. Local businesses interested in joining the zone can access an exhibitor package for £900, which includes a a trestle table, chairs, an electric socket, Wi-Fi access, and tickets to networking events.
The showground is situated on Dereham Road, located just off the A47 Norwich Southern Bypass at the Longwater Interchange. Attendees will have access to free parking throughout the duration of the event.
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