On 14 March 2026, dog owners in Peterborough, Cambridgeshire, are invited to a new event on the Cathedral Lawn called Paws & Discover. The event starts at 10:00 and is designed to make the city centre a more welcoming place for people who want to visit local shops and cafes with their pets.
The day is being organised by Peterborough Positive to help local businesses attract more visitors. Pet owners can take advantage of free basic health check-ups for their dogs provided by Woodgreen Pets Charity and listen to advice from a professional dog behaviourist. While much of the event is free to attend, some specific elements are ticketed.
A new Dog Friendly Directory will be launched during the event to help people find businesses that allow animals inside. Local shops and cafes that join the scheme will display special vinyl stickers in their windows so that visitors can easily identify where their dogs are welcome.
The event also includes a guided dog walk through the city’s green spaces and a dedicated trail that highlights pet-friendly locations. This initiative follows recent recognition for Peterborough Positive, which won a silver award at the National BID Awards in February 2026.
Other organisations, such as the Assistance Dog Council, are also involved to ensure the city remains accessible for all dog users. The organisers aim to provide low-cost family entertainment while helping people spend more time exploring the heart of the city.
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