Southend United is running special Valentine’s Day matchday promotions for their National League home game at Roots Hall in Southend-on-Sea, Essex. On Saturday 14 February 2026 (kick-off 3:00pm GMT), the club will offer discounted tickets and hospitality packages for the match against Morecambe to encourage couples and local residents to attend and support the team.
The promotion includes a limited two-for-one ticket offer for fans booking as a pair in the South Upper and West Stands. For those seeking a hospitality experience, the club is offering the “Love & League” package — a three-course meal in the Blues Legends Lounge with a bottle of prosecco and executive seating. The club shop is also offering 14% off its ‘Him & Her’ range for the occasion.
These matchday offers come while plans to redevelop Roots Hall progress. Up to £12 million of phased funding has been unlocked through the Fossetts Farm housing deal, and AFL Architects have been appointed as part of an expert team to lead the redevelopment planning for Roots Hall. The club has said the 2025/26 season is the first in which fans will see the benefits of the phased improvements to the ground’s facilities.
The investment was confirmed through an agreement with Southend-on-Sea City Council designed to keep Southend United at Roots Hall while modernising the stadium for the community. Club officials hope the Valentine’s Day promotions will boost attendance and local spending around Victoria Avenue.
Justin Rees, the club’s chairman, and the COSU ownership consortium have positioned the offers as part of a wider effort to strengthen matchday revenue and community engagement.
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