Swindon’s Bus Company is offering free bus travel to all mothers on Mothering Sunday, 15 March 2026, to help families celebrate across Swindon, Wiltshire.
To qualify for the free travel, a mother must be accompanied by a child who purchases a dayrider ticket. These tickets can be bought directly from the bus driver or through the company’s mobile phone app.
Nikki Honer, head of communications for the bus company, said the initiative is designed to help families spend time together on the special occasion. She suggested that children might want to treat their mums to a day out in the town centre, a trip to the cinema, or a meal at a restaurant.
The offer is part of the operator’s ongoing commitment to supporting the local community through various funding and travel schemes. Families planning to travel across the town can use the promotion to save on fares while visiting relatives or enjoying local attractions.
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