Wiltshire Police have launched a new community-led effort to stop persistent speeding outside Holy Cross Catholic Primary School on Queens Drive in Swindon, following concerns that enforcement alone has not been enough to protect pupils.
The six-lane road, described by Wiltshire Police Speed Enforcement Officer Andy Hicks as a mini-motorway, remains restricted to 30mph. Despite this, data from the past year shows that officers caught 5,149 drivers breaking the limit during 65 enforcement sessions. This results in an average of 79 offenders caught per visit.
Police and Crime Commissioner Philip Wilkinson highlighted the severity of the issue on 18 May 2026, noting that the location sees more drivers caught exceeding 50mph in a 30mph zone than anywhere else in Wiltshire. To address these safety concerns, Commissioner Wilkinson joined parents, pupils, teachers, and Swindon Borough Council representative Councillor Adorabelle Shaikh at the school to discuss the new collaborative approach.
The authorities are now working to improve road signage and correct errors in GPS mapping systems, which have been incorrectly showing a 40mph speed limit in the area. In addition to these technical improvements, the campaign will focus on road safety education for pupils while continuing active speed enforcement to ensure the safety of the local community.
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