Residents in Swindon, Wiltshire, will see an increase in the cost of bus travel when Swindon’s Bus Company raises prices for its TravelPass products from Sunday 22 February 2026. The company announced the change on 3 February 2026.
The increase affects TravelPass (urban) and TravelPass Plus (extended/rural) products — covering 1-day, 7-day and 28-day period passes (and other period variants) for services within Swindon and to the ‘Plus’ area. The ‘Plus’ area covers towns including Highworth, Royal Wootton Bassett, Purton and Cricklade (and other named ‘Plus’ zone communities); passengers should check the operator’s ticket pages or app for the full list of locations.
A company spokesperson said the operator is facing higher costs for vehicle parts, fuel and labour. Swindon’s Bus Company is part of Go South Coast, which is wholly owned by the Go-Ahead Group. The operator also says some of the additional revenue will help fund ongoing fleet investment, including moves toward more electric buses.
The UK Government’s national single-journey fare cap (set at £3 for most participating services) remains in place and has been extended beyond 2026; it does not protect weekly or period passes such as TravelPass products. Local passenger groups have voiced concern that the increase will hit frequent users, including commuters and staff who travel daily to the Great Western Hospital.
The move follows a year of relative price stability and comes as Swindon Borough Council continues to work on its Bus Service Improvement Plan targets. Passengers can check the exact new prices for their regular tickets via the Swindon Bus mobile app, smartcard services or the operator’s website before buying a new pass.
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